Hong Kong Adwatch: The industry analysis of advertisement recall

<p>Q: which of the following Hong Kong advertisements have you seen or </p><p>heard of recently? </p><p> Account Agency/TV buyer % </p><p>1 ParkNShop DDB/OMD 94 </p><p>2 Clairol Herbal Essence Leo Burnett/Starcom 89 </p><p> Shampoo & Conditioner </p><p>3 Watson's Store Ogilvy & Mather/Maximize 88 </p><p>4 Vidal Sassoon Leo Burnett/Starcom 85 </p><p>5 Cafe De Coral Market Catalyst/Market Catalyst 85 </p><p>6 HSBC Bates/Maxus 84 </p><p>7 P&G - Head & Shoulders Saatchi & Saatchi/Starcom 83 </p><p>8 McDonald's DDB/OMD 82 </p><p>9 Ausnow In-house/In-house 82 </p><p>10 Aji Ichiban Newscomm Advertising/In-house 81 </p><p>11 Coca-Cola McCann-Erickson/Starcom 80 </p><p>12 Carlsberg Beer CTWCM Advertising/ZenithOptimedia 78 </p><p>13 FedEx BBDO/OMD 76 </p><p>14 Neway Karaoke In-house/In-house 76 </p><p>15 Rejoice Leo Burnett/Starcom 74 </p><p>16 Crest Leo Burnett/Starcom 73 </p><p>17 San Miguel Ogilvy & Mather/MindShare 71 </p><p>18 Nestle McCann-Erickson/MindShare 70 </p><p>19 PrimeCredit (Asia) In-house/In-house 69 </p><p>20 Pantene Pro-V Grey/Starcom 69 </p><p>Adwatch research was conducted in the last month as part of AsiaBUS, a </p><p>monthly omnibus survey of 1,000 adults by Synovate - Tammy Ko: </p><p>852-2839-0687. OMD provided the list of television commercials for the </p><p>research - Susanna Lam: 852-2911-1668. </p>