Account Agency/TV buyer %
1 ParknShop DDB/OMD 95
2 Rejoice Shampoo & Leo Burnett/Starcom 93
Conditioner
3 Shenzhen Tai Tai McCann Health Brand/In-house 93
Beauty Essence
4 Ikea Leo Burnett/MindShare 90
5 Eagle's American Ping Cheng Advertising/In-house 89
Ginseng Tea
6 Fortune Pharmacal, In-house/In-house 89
Coltalin-GP
7 McDonald's, Fast DDB/OMD 88
Food Restaurant
8 Wellcome McCann- Erickson/Universal McCann 88
9 Aji Ichiban OxygenMedia/In-house 86
10 SK-II/SKII, Leo Burnett/Starcom 86
De-Wrinkle Active
11 Golden Elephant In-house/In-house 85
Brand
12 Vidal Sassoon Leo Burnett/Starcom 85
13 Advance Pharmaceutical In-house/In-house 84
14 Sewame Whitening In-house/In-house 82
Moisturizing Mask
15 Pantene Pro-V Grey/Starcom 81
16 Kowloon Canton Railway J. Walter Thompson/MindShare 79
17 Olay Saatchi& Saatchi/Starcom 78
18 Broadway (electrical In-house/In-house 78
appliances retailer)
19 Promise Finance AsatsuDK/AsatsuDK 77
20 Neway Karaoke In-house/In-house 76
Adwatch research was conducted last month as part of AsiaBUS, a monthly
omnibus survey of 1,000 adults by Synovate - Jon Moden: 852-2881-5388.
OMD provided the list of television commercials for the research -
Susanna Lam: 852-2911-1668.