Hong Kong Adwatch: Hutchison's lucky 3 rises to second position in TV recall

The telco proves that every now and then, it's not just how you say it, but how often. Christy Liu reports A bumped-up budget for greater TV presence paid off for Hutchison's 3G brand 3, whose TV commercials were voted by Hong Kong viewers as the second most-recalled commercials in June, with a recall rate of 88 per cent. The third-generation telecommunications brand has been continuously increasing its ad budget for TV. According to Nielsen Media Research, Hutchison spent HK$11.6 million (US$1.5 million) on TV in May, a sharp increase of 76 per cent over the previous month.