Hong Kong Adwatch: Beer labels make comeback with summer promos blitz

ParkNShop tops the recall chart as beer labels blast consumers with promos for the summer. Two of the city's top beer brands - Carlsberg and San Miguel - rarely seen on the recall chart, made it to 12th and 17th place respectively as both labels stepped up promotions and advertising ahead of the summer. However, ParkNShop TV commercials, which use real staff to illustrate how hard working the supermarket is at ensuring its prices are the best in town, were selected by Hong Kong's TV viewers as the most-memorable commercials in July, with a recall rate of 94 per cent. The supermarket chain, the biggest ad spender in the category, forked out about HK$26 million (US$3.3 million) in June, sharply up by about 85 per cent over the previous year, according to local research house admango.