On the back of a bullish Hong Kong economy, brands have upped their spend significantly, magazines showing impressive growth at nine per cent to HK$1.8 billion in monitored spend. Television and print have remained relatively stable with only small increases.
PCCW spent HK$95 million in the first half of this year representing a 63 per cent increase from 2006, climbing from 11th on the ladder to claim first spot. Other big movers were ParknShop which spent HK$71 million to push it into number two.
Hong Kong’s property boom was demonstrated by both Henderson Land and Cheung Kong increasing spend by 135 and 159 per cent respectively to finish in the top ten.
Banking remains the top ad spending industry with HK$884 million, follow by the pharmaceutical and toiletries sectors.