Hong Kong 4As reveals Kam Fan judges lineup

HONG KONG - The Hong Kong 4As is shifting to a two-day format for the first time in its history, as part of celebrations marking the association's 50th anniversary.

The jury so far includes Tribal DDB’s chief Dirk Eschenbacher, Erik Enberg from Mother UK and Andrew Keller, Crispin Porter & Bogusky Miami, among others.

This year’s awards will comprise the Kam Fan show, the Interactive and Direct Awards (iDAs) and a day-lonmg conference to be held on conjunction with the Asia Digital Marketing Association. The Kam Fan will be held on 1 and 2 November.

The 4As is also preparing to launch its McCann Erickson-developed call for entries, which this year takes a religious approach to creativity.