Hong Kong 4As in advertising gaffe

HONG KONG - The Hong Kong 4As has called a crisis meeting after it emerged that its 50th anniversary campaign appears to imitate creative work shot by New York photographer Philip Toledano.

The 4As work, which showed a number of industry figures in ‘body wraps’ of various objects, is highly similar to the theme, stance of the models and idea of Toledano’s work.

Royce Yuen, chairman of the HK 4As could not be reached by presstime.

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