Honda Vietnam selects 141 for new launches

HO CHI MINH CITY - Honda has awarded BatesAsia 141 Vietnam two BTL briefs to launch new motorcycles next quarter, following a shootout against Dentsu and Leo Burnett.

The agency also handles Honda’s automobile account.

Honda holds 40 per cent of the country’s motorbike industry, which counted over 17 million registered motorbikes to 700,000 privately-owned cars last year.