The event, with public relations by Bangkok PR, challenges consumers to test their driving skills in the Jazz One-Make Race to celebrate the car’s ‘racing DNA’.
Pitak Pruittisarikorn, director of Honda, said: “The project aims to reinforce what Honda means to our audience of young thrill- seekers. It also highlights Honda’s racing heritage and spirit.”
The campaign targets university students and young executives. Qualifiers will be trained, given racing attire and a modified Jazz car. Five qualifying rounds will be scheduled at Bira International Circuit, Pattaya, throughout the year beginning in April.
The Honda Jazz, an entry-level mid-sized car, competes with the Toyota Yaris.
