Honda steps up activity to erase 'lemon' bashing

Honda has unveiled the Honda City ZX, the first in a series of new generation vehicles the marque will introduce in the next year to regain lost ground after the infamous 'lemon' car-bashing incident in Thailand.

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features