Honda hands new project to Dentsu Indio

MANILA - Honda has appointed Dentsu Indio to handle a project account for the launch of a new car after a three-way pitch that included McCann Erickson and TBWA.

In July, Dentsu Indio won Honda’s brief to launch Honda Jazz in the Philippines. Honda Jazz is also marketed as Honda Fit in some markets.

Angeli B. Lambsdorff, managing director of Dentsu Indio, said: ”It’s also a milestone for us since we were up against formidable competitiors.”

Beltran declined to reveal the name of the new car.