Honda Civic pitches Vietnam creative

HANOI - Honda is holding a creative pitch for its Civic brand in Vietnam as the marque looks to challenge the dominance of market leader Toyota Camry in the mid-sized saloon bracket.

by | 04/29/2008

Incumbent Bates141 will not be contesting the review.

Grey, Dentsu and Chuo Senko lined up for a pitch yesterday (Monday April 28th), which is expected to focus on building brand equity through activation projects such as roadshows. Events company The Edge is believed to have pulled out.

Honda Civic is the third biggest selling mid-sized car in Vietnam.

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