Three agencies including Lowe and local shop MGM were involved in the pitch for the new brand, which remains confidential.
Honda’s advertising account is currently split between Dentsu Indio, which handles Honda Accord and MGM, which handles the Japanese car maker's SUV models.
Angeli Beltran, managing director of Dentsu Indio said: Our clients found our proposal to be the most integrated, woven around a wonderful creative idea. We are quite excited to be working on this account since it involves a non-traditional approach."
Honda awards new car account to Dentsu Indio
MANILA - Honda has awarded advertising duties for a soon-to be-launched marque to Dentsu Indio in the Philippines.
