The Swiss-based company has worked with Y&R for the past four years, but is calling the review as part of a compulsory bi-annual agency review for being a public-listed firm.
The company is “looking for a strategic partner for its communications for the next three years at least”, said Sebby Intan, group marketing and branding manager for Holcim Indonesia. Agencies were first invited to an online credentials submission before the field was narrowed from to 10 agencies after Lowe Indonesia dropped out.
“Lowe had to drop out because they won the AxisMobile account,” said Intan.
“We didn’t plan to have that many [agencies] for the specific briefing, but we’ll want to look at the people who will be actually handling this account. ”
Cornelius Pacia, MD of Publicis Indonesia, which was not selected after the online credentials submission, was unsurprised by the length of the list.
He stressed the country’s need to bring in mandatory pitch fees, as proposed by Indonesia’s advertising industry body, the PPPI, earlier this year (Media, 19 February).
A third phase will see the list shortened to four before the winning agency is announced by the end of June.
Holcim calls for creative rethink
JAKARTA - Holcim, a global cement firm, is calling for a creative review in Indonesia, lining up incumbent Y&R in a 10-agency pitch which includes Leo Burnett, McCann Erickson, Ogilvy & Mather, TBWA, along and local shops Matari, Coleman Handoko and Hotline.
