In Hong Kong, Chan will be overseeing all client programs and new business development for Hoffman's operations in the territory. This is Chan’s second promotion in less than two years, after business in the B2B, consumer, e-commerce, and home lifestyle sectors reportedly doubled under her leadership.
Chan is to continue to report to Chris Tang, managing director of The Hoffman Agency Asia Pacific. “I’m thrilled to be recognizing not only Jenny’s success as the leader of Hoffman’s Hong Kong operations, but also the impact she has made for clients as a strategic advisor". She will now be in charge of driving regional collaboration for global clients under the agency’s single P&L approach.
Dong Chen, general manager of Hoffman China echoed the agency's stance. "While we rapidly expand our business in China, we hope to promote an integrated inter-regional collaboration," he added.