HKTVmall blankets MTR stations with punny humour

HONG KONG - HKTVmall has executed a takeover of trackside advertising in Hong Kong's MTR system, covering more than 3,000 JCDecaux ad locations in 51 stations with brightly coloured ads that present visual puns based on the names of the stations and the online retailer's products.

by Jenny Chan 陳詠欣