HONG KONG The Hong Kong Tourism Board's (HKTB) new global campaign entitled "Hong Kong - Live it, Love it!" was launched last month.
The HKTB has also launched the Imagine Hong Kong campaign, to boost Hong Kong's incentive programme market.
HKTB general manager, tourism marketing, Ms
Ellen Kwan said it
had invited international incentive organisers for familiarisation tours.
"Seeing is believing. Letting them experience Hong Kong is the best promotion," Ms Kwan said.
HKTB promotes global drive for incentive market
HONG KONG The Hong Kong Tourism Board's (HKTB) new global campaign entitled "Hong Kong - Live it, Love it!" was launched last month.