Ogilvy scooped a gold in the non-durables category for its Sprite 'Extreme Sensation' campaign on behalf of Coca-Cola China, and also secured a bronze award.
Meanwhile, the competition's only other gold award saw Leo Burnett triumph in the services/retail category for its 'MMS Lovers' campaign, for CSL's One2Free brand. "Overall the quality was pretty good, but not spectacular," said Grey Global Group China/Hong Kong chairman and CEO Viveca Chan, who sat on the awards' organising committee and moderated the judging panel.
The awards saw over 30 entries which were judged on criteria of objectives and third-party verified results. Other winners included DDB and Bates, which each took home one bronze and one silver award.
The awards were organised by the Hong Kong 4As, in association with the 2As.
HK's Effie's gold prizes go to Leo Burnett, Ogilvy
Ogilvy & Mather and Leo Burnett were the big winners at Hong Kong's inaugural Effie Awards, which judge the effectiveness of an advertising campaign.