HK4As and TVB call TV monitoring tender; ATV goes it alone

HONG KONG - HK4As and TVB have called a tender for the next TV audience measurement contract, to be in place from 2013 until 2017. ATV, which left the combined research programme this year, will continue to source its own rating measurements.

by Benjamin Li

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Register now

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features

Join now