HK sports title gears up for launch

Advertisers in Hong Kong will soon have access to a new glossy sports title, SportTView, which its publisher claims will be the largest subscription-based consumer magazine in the city, with circulation surpassing 200,000 subs. <BR><BR> The magazine will be delivered to select subscribers of Hong Kong's Now Broadband TV's sports channels, following a deal inked with the TV station, as well as go on sale in bookstores and newsstands at HK$20 (US$2.50). "There are a few other popular magazines that have, perhaps, a similar sized circulation," said group publisher, John Hirsch (pictured). "But of all of those are strictly newsstand sales with little verification of readership." <BR><BR> Each issue will be published in separate English and Chinese language editions by SportsWeek, which provides bilingual sports updates on Hong Kong's Sunday mobile network.