At MRM, Fong occupied a similar role, handling a client list that included Intel, Microsoft, Dragonair and Unilever. She will be based in Beijing and is tasked with implementing development and expansion plans for the agency’s digital capability.
Her experience in the digital industry also includes six years in Yahoo’s media servicing department.
“Lynn’s tremendous expertise and energy will bring real value to clients that are looking to create impact through digital communications,” said James Heimowitz, president and CEO of Hill & Knowlton North Asia.
Fong will report to Esmond Quek, chief executive of China.
