The television campaign follows on positive safety findings from a clinical test conducted for TFH's Chien-Ti Qing-Hui-Wan brand in Canada last year, according to THF assistant general manager Nelson Wong. He said the product was positioned as a safe, premium brand. "Appealing to the health-conscious, modern woman is really the cornerstone of our strategy."
Leo Burnett developed the campaign after winning the brief following a protracted pitch against Ogilvy & Mather, Grey Worldwide and FCB early this year. "We have shown with TFH that women don't have to suffer to be healthy and beautiful, said Burnett's Greater China and Hong Kong chief executive, Dennis Wong.
There has been a spate of similar herbal slimming products advertising in Hong Kong in recent months, including Fancl House's SlimUp.
