HK govt to allow ads on bus window

<p>Advertisers will soon be able to place ads on bus windows for the </p><p>first time in Hong Kong, following a government decision to partially </p><p>lift restrictions in this area. </p><p><BR><BR> </p><p>From next month, bus body advertising can be extended to cover 20 per </p><p>cent of the window space on the upper, rear decks of buses; however, bus </p><p>companies aren't likely to increase prices in the foreseeable </p><p>future. </p><p><BR><BR> </p><p>New World First Bus Services general manager public communication, Kwan </p><p>Chuk Fai said there were no plans to raise prices. </p><p><BR><BR> </p><p>The government has long banned bus companies from using bus windows as </p><p>advertising space. However, last July it partially lifted the ban to </p><p>allow a six-month trial run. </p><p><BR><BR> </p><p>And although advertising covers the windows, Mr Kwan said there would be </p><p>no impact on passengers' field of vision. </p><p><BR><BR> </p><p>The first of New World's buses to take advantage of the government's </p><p>relaxation of the ban will ply the North Point to Western district route </p><p>on Hong Kong Island, because a very large number of commuters take this </p><p>route every day. </p><p><BR><BR> </p><p>Mr Kwan told MEDIA that further opportunities to utilise bus space for </p><p>advertising will be explored, including the possibility of using the bus </p><p>floors and ceiling space. </p><p><BR><BR> </p><p>Top Result Promotion is the sole advertising rep for New World First </p><p>Bus, and Hong Kong business unit deputy general manager Paul Leung said </p><p>that the new scheme would help increase the bus company's revenue </p><p>because advertisers have more space to choose from. </p><p><BR><BR> </p>