VivAsia's chief marketing officer, Ulrik von Luttichau, said
OgilvyInteractive had signed up to use the V-Flash service to highlight
its clients' campaigns and promotions directly to the computer terminals
of VivAsia's database of consumers.
A second agreement, with Modem Media, was in the pipeline at
press-time.
The independent media agency start-up plans to launch operations in Hong Kong by Chinese New Year, followed within weeks by Singapore and Shanghai, said von Luttichau, adding that response to the service had been strong.
"Technology-wise, it's not very new in the US, where large corporations like IBM, Coca-Cola and NBC have used it."
