HK brand push for Zurich Insurance

<P>Zurich Insurance Group has rolled out a four-month local burst spilling off a wider global push.</P> <P>Titled 'Because change happenz' - the 'z' in the tagline is a deliberate association with the word Zurich - the campaign aims to let consumers experience the group speaking with one voice, according to Angela Yeung, senior manager, corporate communications, Zurich Insurance Group Hong Kong.</P> <P>"(We wanted) to remind our audiences that the world is ever-changing, and this provides the context for our insurance message, to show audiences that Zurich helps people and companies deal with change," said Yeung.</P> <P>In one TV execution, which was developed globally by Publicis and locally adapted by Circle Communications, the viewer is drawn into imaginary situations, with the VO asking questions such as 'What happens if your business model changes every four hours?', a tactic intended to present situations in which Zurich can provide the solution. </P> <P>The campaign also includes print and outdoor bus work, along with an internal communications programme, 'There's Z in all of us', for company staff.</P> <P><BR> </P>