For the Chinese New Year period, spend jumped from HK$360 million to HK$447 million. Internet adspend, meanwhile, rose by more than double, reaching HK$68 millions in January 2008.
HK advertising market sees strong growth in January
HONG KONG - Total adspend in January in Hong Kong reached HK$1.93 billion (US$247 million), compared to $1.55 billion in January 2007, representing a year-on-year increase of almost one quarter.
For the Chinese New Year period, spend jumped from HK$360 million to HK$447 million. Internet adspend, meanwhile, rose by more than double, reaching HK$68 millions in January 2008.