The brand is currently aligned with JWT, which is expected to compete to retain the account alongside HS Ad, Innocean and SK Marketing & Company. The business is believed to be worth around US$18 million. The pitch is slated to be held on 7 February.
Hite will hold a separate creative pitch for its creative business, worth around $7 million, on 22 February. The review is expected to include the above-mentioned agencies, as well as Mate, which has previously worked with Hite.
Representatives from JWT were unable to comment on the development.
Hite is a leading beer brand in the market. A recent campaign featured the popular ice skating champion Kim Yu-na.
