Hitachi has launched the first phase of the campaign, which revolves around their HD LCD television and their plasma flat panel products.
Key players Sony, Philips, Sharp and Samsung have been stepping up their activity, according to ADK chief operating officer, Larry Yip. “The objective of the campaign is to make sure that consumers are well prepared for the HD TV viewing era,” he said.
The creative theme of the campaign, which is running on terrestrial television and print, focuses on professional acrobats in action communicating a “magical and surreal” atmosphere.
