Airing this month as the first tournament kicks off in Indonesia, spots created by Saatchi & Saatchi Malaysia give a comical account of the history of pool, supported by posters and point-of-purchase advertising in bars across Asia.
Amateur Guinness-sponsored pool tournaments will also run in bars to coincide with the 9-Ball Tour. The iconic beer brand has taken over from San Miguel as this year’s tournament sponsor.
“We wanted to increase top-of-mind awareness for Guinness across Asia and drive home the three Guinness brand pillars — power, goodness and communion,” said Tanya Clarke, regional brand director, Guinness Asia-Pacific.
