In her new role, Lai will report directly to Baey Yam Keng, managing director of H+K Strategies Singapore.
Lai has more than 15 years of experience in the industry working with agencies such as Waggener Edstrom, Baldwin Boyle Shand and Lewis PR.
She has worked with clients like eBay, HTC, Research in Motion, National Geographic Channel, Abbott Laboratories, GE Healthcare, Clinique and so on.
Baey Yam Keng, managing director, Hill+Knowlton Strategies Singapore, said, "I strongly believe that she has the passion and knowledge to contribute to H+K Strategies’ growth in Singapore, both in terms of business development and in building and mentoring our team.”