According to Hill & Knowlton Sydney managing director Andrew Collett, this is the first time the NIDC has appointed an agency of this scale, as the Centre will open its doors in Redfern at the end of the summer.
Hill & Knowlton is charged with implementing marketing and brand-development campaigns across platforms - such as digital, sponsorship and direct mail - as well as co-ordinating programmes with government offices and communities.
Hill & Knowlton is charged with implementing marketing and brand-development campaigns across platforms - such as digital, sponsorship and direct mail - as well as co-ordinating programmes with government offices and communities.
“This is really exciting because it’s another demonstration of the agency moving beyond its traditional PR offering,” Collett said, adding that Hill & Knowlton has already planned for a social-media engagement piece to launch this week.
According to Hill & Knowlton, the NIDC will offer sporting, arts and cultural and leadership-development activities for an estimated 5,000 indigenous young people from across the country. It will also provide educational offerings such as career training, employment, organisational governance and capacity-building exercises.
A price tag for the account has not been released.
