According to Jack Martin, global chairman and CEO of the PR network, the change of the ampersand (&) to a plus sign (+) and the addition of the word 'strategies' will "point to a shifting market for clients, with an explosion of information and a revolution in the ability of almost everyone to find that information".
To back up the change, the agency is investing heavily in research and digital communications, added Martin.
“Hill+Knowlton Strategies will be a new platform for showing our clients how to reach the public and make themselves heard,” he said.
