Staff Reporters
Dec 2, 2011

Hill & Knowlton renames itself Hill+Knowlton Strategies

GLOBAL - Hill & Knowlton has decided to rebrand itself as Hill+Knowlton Strategies, saying it it feels the new name better reflects "a renewed emphasis on strategic communications advice".

Hill & Knowlton renames itself Hill+Knowlton Strategies

According to Jack Martin, global chairman and CEO of the PR network, the change of the ampersand (&) to a plus sign (+) and the addition of the word 'strategies' will "point to a shifting market for clients, with an explosion of information and a revolution in the ability of almost everyone to find that information".

To back up the change, the agency is investing heavily in research and digital communications, added Martin.

“Hill+Knowlton Strategies will be a new platform for showing our clients how to reach the public and make themselves heard,” he said.

Source:
Campaign Asia

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