Chung, who is based in Seoul, will retain her position of president of Synergy Hill & Knowlton, the firm’s Korean operation. As head of regional digital practice, she will report to regional president and chief operating officer Vivian Lines and work in partnership with digital specialist teams in Beijing, Singapore and Australia.
Prior to founding Synergy, which later became part of WPP alongside Hill & Knowlton, Chung worked with clients such as Procter & Gamble, Nestlé and Coca Cola during stints at D’Arcy Masius Benton & Bowles and McCann Erickson.
