Highlights from GroupM China's third annual regional conference in Dalian

More than 150 senior executives of GroupM China and its agencies Maxus, MEC, MediaCom and Mindshare gathered at GroupM China's 3rd annual GroupM regional conference in Dalian 13-14 September. With 'Change' as the event's theme, keynote speakers Jason Jennings and John Bird, as well as Jane McGonigal, Institute for the Future game designer, took the group on an experiential journey with a digital future forecasting game: A World without Advertising.

by Benjamin Li

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