HFM puts Japanese style magazine on China newsstands

Hachette Filipacchi Medias, the publisher of Elle, has partnered with Xuan Se Publishing House in China's Zhejiang province to launch the group's first Japanese-style magazine, Xuan Se, in China. The title will be targeted at fashion-conscious women aged 22 to 28. It will have an initial print run of 250,000 copies.