To drive site experience, users are invited to re-connect with their latent emotions via an extensive array of symbolic characters and touch-enabled actions to show off their feelings.
The through-the-line campaign spans 14 markets across Asia-Pacific.
The through-the-line campaign spans 14 markets across Asia-Pacific.
Credits:
Project Wake Up Your Feelings
Client Hewlett-Packard
Creative agency XM Asia Pacific
Creative director David Brown
Art directors MunHoe Tung, Dominic Tang
Copywriter Martin Loh
Producer Husihan Quah
Information architect Kristina Boey, Yuhui
Web development Kilo Studios
Flash developers Edalene Tay, KienWai E, Liakwee
Illustrator Jeremy Dower
Motion graphics & character design Egg Story
Exposure Online