Hewlett-Packard in print drive for digital products

<p>TAIPEI: Hewlett Packard is pushing the problem-solving features of three </p><p>of its digital printers in a NT$1.2 million (US$35,000 ) </p><p>campaign. </p><p><BR><BR> </p><p>The campaign for Scanjet, Deskjet and Officejet is targeted at home and </p><p>office users and is running in technology titles as well as Time </p><p>Express, an English language learning magazine. The locally-developed </p><p>campaign is based on the client's umbrella concept of "personal digital </p><p>solutions" (PDS), said McCann-Erickson group account director Bang </p><p>Liu. </p><p><BR><BR> </p><p>The Scanjet creative offers to "Let us handle the difficult jobs while </p><p>you deal with the easy stuff", while the Deskjet advertising highlights </p><p>the convenience of bluetooth technology. The Officejet ad has the </p><p>tagline: "Can you afford to hire them all?", which alludes to its </p><p>four-in-one capabilities. </p><p><BR><BR> </p>