AsiaOne Video News offers free access to clips from news sources such as Reuters, Associated Press and AsiaOne itself. Hertz Asia-Pacific MD Wong Soon Hwa said the service would assist the company in communicating with its target audience of travel-savvy upwardly mobile families.
Hertz's 'Fun' TVC campaign has debuted on the service, before launching a week later on Singapore TV. The spots, created in Australia, are being tested in Singapore before a decision is taken on whether to roll them out in other Asian markets.
"Users who click on the videos are likely to be those who actively seek out the news," says Raymond Teoh, senior manager at SPH's Internet Business Unit. "Advertisers can enjoy the undivided attention of the users who are waiting for the video news to play."