The event kicked off in Shanghai last Friday. Besides mixing imagination, attitude and style in the beverages served at the concerts, which have and a star-studded guest list, participants will get a chance to be part of the programme by mixing their own music. Stations are set up with turntables and vocal recording rooms to remix Hennessy’s ‘Artistry’ theme song.
“We hope that we can build a platform to allow people to experience the fun of blending different musical genres and better appreciate the meaning of the Global Art of Mixing”. Said Ruby Tang, Moet Hennessy Asia Pacific Marketing Director.
The Hennessey Artistry is a global event, and this is the fourth year held in China. The next party is coming up in Tianjin on 18 September; more details can be viewed through the Hennessy China website. The finale will be held in Guangzhou.
Credits:
Project The Hennessy Music Experience
Client Hennessy VSOP
PR agencies Proximity Live & Fleishman-Hillard
Exposure Event
