Hemisphere-Leo Burnett scoops $2.5m ISP brief

<p>MANILA: Hemisphere-Leo Burnett has grabbed the US$2.5 </p><p>million account of Pacific Internet, the fifth-largest ISP in the </p><p>country, from Ogilvy & Mather in a tight two-horse race. </p><p><BR><BR> </p><p>Burnett is expected to re-launch the company's different products and </p><p>services, including web hosting and web design consultancy. The </p><p>advertising focus will be on the ISP's extensive global roaming network, </p><p>which covers 150 countries and 3,000 cities, said Burnett creative </p><p>director Edsel Tolentino. </p><p><BR><BR> </p><p>He said the agency was originally meant to only handle advertising </p><p>promotions, butthe relationship grew to include corporate and market </p><p>planning as well as PR work. </p><p><BR><BR> </p><p>Tolentino said Pacific Internet will rely on print and radio </p><p>advertising. </p><p><BR><BR> </p><p>The ISP segment is one of the fastest-growing of the Philippines' IT </p><p>categories. </p><p><BR><BR> </p><p>The number of ISP firms has ballooned from 30 in 1995 to more than 300, </p><p>with an online population of one million. </p><p><BR><BR> </p>

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