Heineken taps Red Brick Road for global lead

The Red Brick Road, the new start-up co-founded by Sir Frank Lowe, has been appointed as the lead agency on Heineken's US$74 million global advertising account. <BR><BR> The agency was involved in a pitch that kicked off in June against StrawberryFrog Amsterdam to become the central global agency for Heineken's creative business. <BR><BR> Peter van Campen, director group commerce of Heineken, said: "The Red Brick Road has proven to be the best partner for us as leading global agency because of their excellent communication strategy skills and creative ideas. We are confident that we will further strengthen our Heineken brand communications with The Red Brick Road."