A highly secretive performance review is believed to involve Leo Burnett, TBWA and two other agencies.
Heineken Singapore marketing manager Desmond Tan would not confirm the news, while Bates141 declined to comment.
The review is Singapore-specific and does not affect Bates relationship with Amsterdam-based Heineken International.
In Thailand, McCann Worldgroup won a pitch for a predominantly below-the-line brief to support Heineken’s associations with music. Leo Burnett retains its status as Heineken’s AOR.
Heineken review excludes Bates
SINGAPORE - Bates141 has not been invited to pitch for the domestic Heineken business in Singapore, an account it has held for 15 years, according to sources.