The agency, which has handled below-the-line advertising for the beer
brand since mid-2000, was awarded the business based on its strategic
and creative recommendations.
Following the win, Bates, which handles Heineken in several markets, has reshuffled its staff line-up in Asia. It has transferred Singapore-based Glenn Heng, group account director on the Nokia regional account, to Taiwan.
The agency has also promoted Koji Kuan, senior art director, to
associate creative director. Kuan will also work on the Heineken
account.