The campaign is based on a scene from the movie where Jason Bourne, played by actor Matt Damon, is chased across Tangiers. In the TVC titled ‘House party’, Bourne leaps from a rooftop into an apartment where a house party is being held. His pursuant barely dodges a man, who manages to keeps the three glasses of Heineken beer in his hands balanced. This feat earns the man adoring glances from two female party-goers.
This association with Bourne started in 2002 when the first movie of the trilogy aired, said Desmond Tan, marketing manager for Heineken at Asia Pacific Breweries Singapore, which owns the brand in that market.
