MANILA McDonald's and Samsung are putting their weight behind boxing's traditional popularity in the Philippines, tying up with Crush Philippines and Punch-Out boxing gym to launch a month-long Jab Fair.
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According to Crush MD Rod Nepomuceno, the launch reflects boxing's growth into a more recreational, affluent pursuit — as evidenced by a surge in the number of boxing gyms in the country.
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The fair will be spread across three Ayala Malls, featuring a boxing ring surrounded by boxing-related and boxing-themed booths.
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Celebrity attendance is expected from such names as boxer Manny Pacquiao, and media partners include several local radio stations and magazines. The launch comes after the success of Filipino boxers Pacquaio and Bryan Viloria, whose recent fight drew the highest TV ratings in Philippine history.
