HPB's Youth Programme is reviewed every year, and the latest pitch saw Ogilvy face off with fellow incumbent DDB, which handles the government body's anti-smoking and HIV/AIDS business.
The brief is expected to explore ways of connecting with young Singaporeans using non-traditional media such as digital and ambient advertising.
Johnson Seah, HPB's deputy director, corporate marketing, was unavailable for comment as Media went to press.
Health Promotion Board appoints Ogilvy and PHD
SINGAPORE - Singapore's Health Promotion Board has re-appointed Ogilvy & Mather as its creative agency and replaced MindShare with PHD as its media agency for a programme to encourage young Singaporeans to live healthier lifestyles.
