HEADLINES: Zenith bags two wins worth $30 million in China
<p>Zenith Media China has won two major clients in quick succession - </p><p>Bright & Danone Dairy and Sony - with billings of US$30 million. </p><p>For Bright & Danone, Zenith pitched against MediaCom, Carat and </p><p>incumbent MindShare, which are all Danone's roster agencies globally. On </p><p>Sony, Zenith outgunned incumbent The Media Edge for the consumer </p><p>products account. The review comes amid speculation that Sony is gearing </p><p>up for a massive campaign to grow its consumer products business in </p><p>China, with China's entry into the WTO. There was no change in the </p><p>creative agencies handling the two accounts. </p><p><BR><BR> </p>
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