HEADLINES: Yanjing picks Maximize ahead of RTD market entry
Beer brewer Yanjing Group is planning to launch into the ready-to-drink tea and juice market in China with a US$2.5 million campaign. As part of its move to gear up for the roll-out, it has appointed Maximize to handle media planning. The creative assignment has yet to be determined. The RTD and juice category is now dominated by Kangshifu and President.
