HEADLINES: Wyeth planning multimedia campaign with Grey
Children's milk formula producer, Wyeth, has awarded all its brands in Indonesia to Grey Global Group companies - Grey Worldwide, MediaCom, G2 and Grey Direct - following a pitch which saw the ouster of incumbent, Pratama Bozell. Grey's objective will be to convince mothers to remain loyal to Wyeth brands throughout their children's critical growth stages. The US$1 million budget for the remainder of this year will cover advertising, events, sales promotions, direct marketing and telemarketing.